How Much Is Rent in Mayfair and Marylebone? The Latest Figures

The average rent in Mayfair and Marylebone is not published as a figure of its own, which is the first thing worth knowing. The Office for National Statistics measures private rents by local authority, and almost all of W1 sits inside Westminster. That borough average was £3,179 a month in July 2026, and it fell 2.0 per cent over the year while London as a whole rose 3.0 per cent. This page sets out what those official figures actually say, where W1 sits inside them, and what you should budget on top of the rent itself.

Marylebone High Street, W1. Photo: Marylebone High Street, London (January 2024) 01 by DiscoA340 (CC BY-SA 4.0), via Wikimedia Commons.

The headline number, and the direction it is moving

Westminster's average private rent was £3,179 a month in July 2026, down from £3,244 a year earlier. That 2.0 per cent fall is the part worth pausing on, because London's average rose 3.0 per cent over the same period, to £2,317, and England's rose to £1,393. Prime central London is not moving with the rest of the city.

Camden, which matters here because Fitzrovia straddles the boundary between the two boroughs, went the other way but barely: £2,800 a month in July 2026, up 0.5 per cent on £2,788 a year earlier. The ONS notes that average rents in Camden stayed similar regardless of the number of bedrooms, a change of 1.0 per cent or less across every size.

So the honest summary for a tenant looking at W1 right now is that the market has stopped running away from you, and in Westminster it has given back a little. That is a different negotiating position from the one renters faced two years ago.

What it costs by size

Average monthly private rent, July 2026, from the ONS Price Index of Private Rents. The one-bedroom figure for Westminster, £2,533, is down 1.5 per cent on the year, and the four-or-more-bedroom figure, £5,396, is down 2.8 per cent, so the falls are steepest at the top of the market.

The Camden column is useful for anyone looking at the northern edge of Fitzrovia. The same number of bedrooms costs roughly £490 a month less in Camden than in Westminster at one bedroom, and around £1,450 less at four or more. Crossing Oxford Street or Great Portland Street is, in rent terms, a real border.

Why W1 asking rents look higher than any of this

Two things separate what you see on a portal from the borough average. The first is that Westminster is a large and varied borough. It stretches from Mayfair and St James's to Queen's Park and Church Street, and the average pulls in every part of it. W1 sits firmly at the expensive end, so a Mayfair or Marylebone advert will routinely sit well above £3,179 for a comparable flat.

The second is what is being let. A large share of prime central London stock is let furnished, often through a managing agent, sometimes with utilities, wifi or a porter folded into the rent, and a meaningful slice is short-let or corporate rather than a standard assured shorthold tenancy. Those are not like-for-like with an unfurnished twelve-month let in Pimlico, and the price reflects it.

By property type in Westminster, flats and maisonettes averaged £2,941 a month, down 1.9 per cent, while terraced properties averaged £3,789, down 2.1 per cent. Almost everything residential in W1 is a flat, so the flats figure is the more relevant of the two.

What to budget beyond the rent

The deposit is the big one, and the rule has a threshold that catches out anyone renting at W1 prices. Under the Tenant Fees Act, a tenancy deposit is capped at five weeks' rent where the annual rent is under £50,000, and six weeks' rent where it is £50,000 or more. On a two-bedroom flat at the Westminster average of £3,286 a month, annual rent is £39,432, so five weeks applies, roughly £3,791. On a four-bedroom at £5,396 a month, annual rent is £64,752 and the cap rises to six weeks, about £7,472. A holding deposit is capped at one week's rent.

Letting agent fees to tenants are banned outright on tenancies signed since June 2019, so any request for referencing, admin or inventory fees is a prohibited payment. Council tax is the other significant line, and Westminster's band D charge has long been among the lowest in the country, which offsets a slice of the rent premium.

Then the things nobody warns you about in a period mansion block: heating a high-ceilinged Victorian flat, whether a parking permit is even available on your street, and whether the building has a lift. Our page on parking in W1 covers the first of those honestly.

How the areas differ for renters

Mayfair is the smallest rental market of the four and the most heavily weighted to large, furnished, agent-managed flats and short lets. It is where the four-bedroom figures come from.

Marylebone has the broadest range: mansion blocks off the High Street, converted townhouses, and purpose-built stock towards Marylebone Road. It is the one most likely to have a one- or two-bedroom flat let unfurnished on a normal tenancy.

Fitzrovia is the value option within W1, partly because it splits across two boroughs and partly because more of its stock is modern conversion above commercial ground floors. See the Fitzrovia guide.

Soho has the least residential stock and the most noise, and it is priced by people who want to be in Soho specifically rather than by square footage.

For what living in each is actually like day to day, read living in W1 and the comparison of Mayfair versus Marylebone. If you are weighing buying instead, we have what it costs to buy a flat in W1, or start from the W1 London homepage.

All rent figures on this page come from the ONS Price Index of Private Rents for July 2026, published at ons.gov.uk, and the deposit rules from the Tenant Fees Act guidance on GOV.UK.

Frequently Asked Questions

How much is rent in Mayfair and Marylebone?

The ONS does not publish a figure for W1 specifically. It publishes by borough, and Westminster, which contains almost all of W1, averaged £3,179 a month in July 2026. Mayfair and Marylebone sit at the expensive end of that borough, so advertised rents there generally run above the average, particularly for the large furnished flats that dominate Mayfair.

Are London rents still rising?

Across London, yes: the average rose 3.0 per cent in the year to July 2026, reaching £2,317 a month. Westminster went the other way, falling 2.0 per cent to £3,179, with the steepest falls at the top of the market, where four-or-more-bedroom rents dropped 2.8 per cent. Camden was almost flat at £2,800, up 0.5 per cent.

How much is a one-bedroom flat in W1?

The Westminster average for a one-bedroom home was £2,533 a month in July 2026, down 1.5 per cent on the year. In Camden, which covers the northern part of Fitzrovia, the equivalent was £2,040. Advertised W1 one-bedrooms typically sit above the Westminster average because the borough figure includes much cheaper areas to the north and west.

How big a deposit can a landlord ask for in W1?

Five weeks' rent where the annual rent is under £50,000, and six weeks' rent where it is £50,000 or more, under the Tenant Fees Act. A holding deposit is capped at one week's rent. At W1 prices the £50,000 threshold is crossed on larger flats, so a four-bedroom at the borough average would face the six-week cap, roughly £7,472.

Do I have to pay letting agent fees?

No. Fees charged to tenants for referencing, admin, inventories and renewals are prohibited payments on tenancies signed or renewed since 1 June 2019. The permitted payments are rent, a capped tenancy deposit, a capped holding deposit, and specific charges such as a change to the tenancy or early termination at your request.

Is Fitzrovia cheaper than Marylebone?

Generally yes, and part of the reason is administrative. Fitzrovia straddles the Westminster and Camden boundary, and Camden's borough average of £2,800 a month is £379 below Westminster's. The stock also skews towards modern conversions above commercial premises rather than mansion blocks, which prices differently.